Mentor: #iwill support youth social action

Mentor is pledging to participate in the #iwill campaign, and calling other organisations to join them in supporting youth social action.

3 June 2015 | Mentor News

3 JUNE 2015 – Mentor is delighted to share their pledge of support to #iwill, the national campaign promoting youth social action

Mentor is celebrating Share Your Pledge Day as part of the #iwill campaign, and calling other organisations to join them in supporting youth social action. Mentor pledged to support this growing movement that aims to make involvement in social action part of life for more 10-20 year-olds around the UK. Youth social action is defined as ‘young people taking practical action in the service of others to create positive change’ and includes activities such as campaigning, fundraising and volunteering.

Since pledging to the #iwill campaign, Mentor has worked with the Youth Insight Advisers to involve more young people in policy development and implementation in a way that embeds best practices, leaving a long legacy of youth involvement in youth-focused policy organisations.

“Youth Insight comes from the belief that youth-focused policies are more likely to be effective if young people are part of the process,” says Mentor CEO Michael O’Toole. “We hear from many organisations that they want to involve young people, but evidence shows that it can be a challenge. We believe this can be easily overcome by simply knowing how to involve youth in policy – something that Youth Insight is set up to facilitate.” .

Young people should be involved in decisions that are made about their lives.

Dom Bergonzi, Youth Insight Project Officer

Recent Cabinet Office research produced compelling evidence that young people who take part in social action develop key character and employability skills. It follows on from this that involvement creates a double-benefit, strengthening communities and enhancing the skills of young participants. These skills are also at the core of Mentor’s work of helping children develop life skills that build their resilience to risks, particularly those related to drugs and alcohol.

Charlotte Hill, CEO of the charity running the #iwill campaign says: “We are delighted that Mentor has pledged to support our work, and today is sharing their progress to inspire others to take part also. If we are to make involvement in social action the norm for 10-20 year-olds we need partners to commit to tangible actions just as they are doing. The involvement of Mentor will undoubtedly help us progress towards our goal.”

Working with business, education and voluntary sector partners, the campaign aims to ensure that all young people can access social action opportunities, whatever their background. The #iwill goal is to raise by 50% the number of 10-20 year-olds taking part in social action by 2020, which will mean an additional 1.5 million young people will be active in their communities.

About the #iwill campaign

The campaign is an independent initiative that has cross-party support and backing from across a range of sectors, notably business, education and the voluntary sector. The campaign is coordinated by the charity Step Up To Serve.

#iwill was launched in November 2013 by HRH The Prince of Wales and the leaders of the three main political parties in Westminster at the time. HRH is Patron of Step Up To Serve and the #iwill campaign, with organisations across UK society represented on an Advisory Board.

More details can be found at and by following the campaign on Twitter at @iwill_campaign.

For press enquiries, contact Sam Newell at or phone 07764 917165.