About us

Our Vision

A world that provides opportunities for the healthy development of children and young people free from the harms caused by alcohol and drug misuse.

Our Mission

To promote the health and well being of children and young people in order to prevent alcohol and drug misuse.

We do this by ensuring:

  • Every child in the UK receives sufficient, appropriately delivered evidence-based alcohol and drug prevention in school.
  • Parents have free access to the best information and support to help them protect their children from alcohol and drug harms, and related risky behaviours.
  • Policy makers prioritise prevention and early intervention.